This is a ombre shawl kit from Purl Soho. It is truly exquisite. It is a wool/cashmere blend yarn and the kit costs $400! Ouch! I am sure it is totally worth it, but it would be hard for me to justify spending that much money for a shawl.
This is the shawl, its rather simple, just a big seed stitch rectangle.
So I bought some plain white dk weight superwash wool from Knitpicks and dyed my own with food coloring. I experimented for awhile until I had the approximately correct ombre. It looks a little pinker in the picture from the original kit but in actuality it is much closer to the Purl Soho color. I am so happy with it. Cost? about $70! That's for yarn and food coloring for dye.
It's so pretty, so much wooly yummyness.